MARKETING & PUBLICITY
Writing and publishing a book is a huge accomplishment, but the work doesn’t end there. You have to promote your book so your readers can discover it. Marketing is crucial.
This is often a new skill to learn, and results don’t happen overnight. Working with professionals who can guide you through the process, empower you with best practices, develop a marketing strategy suited to your needs and genre, and execute elements of it can make all the difference.
Take a look through our marketing services to see how we can help you generate readers, reviews, and exposure for your book.
The benefits of working with Authors sphere’s book-marketing team
-
Coaching and guidance specific to your genre, goals, interests, and abilities.
-
Professional marketing will outline a clear strategy and bridge knowledge gaps.
-
We’ll meet you where you are at, whether a beginner or tech-savvy marketer.
-
We can help you execute elements of your marketing strategy, freeing up your time.
-
We offer a range of services to boost your online presence, increase exposure and awareness, generate reviews, and build credibility.
Book-marketing consultation & strategy
In a one-hour consultation, we’ll discuss the key marketing strategies specific to your genre, interests, and goals, including building an online presence; the importance of reviews and how to generate them; how to get your book stocked on shelves; and how to pitch to influencers, media outlets, and relevant organisations, plus a lot more. Each consultation is different, and the five to seven marketing strategies discussed will be tailored to your book.
You will receive a 20- to 25-page strategy plan that covers the marketing activities discussed during the consultation in detail, including step-by-step instructions, examples, weekly planners, and goals for each section.
In addition, you will receive our 20-page marketing guide that reviews the essentials of book marketing, including identifying a target market and preparing a sales pitch, establishing an online platform, and connecting with your target audience.
Book backgrounder
This is your book’s résumé, or mini press kit, and it’s a great marketing tool that can be used when approaching bookstores, media outlets, reviewers, or bloggers. It’s also handy to have at events, like book signings or launches. The two-page document will be designed to match the aesthetic of your book’s cover, using similar colours, fonts, and images. It includes your book’s synopsis, a 3D cover image, author bio and photo (optional), purchase links, and website and social addresses. The second page is custom and may include a “look inside” feature, an author Q&A, or rave reviews.
Author websites
This is the information hub about you and your book, including reviews, news coverage, events, and social media links, and it provides a way for people to get in touch with you for media opportunities. Think of it as an online business card. While a Facebook page, Instagram account or LinkedIn profile are good marketing tools, they don’t replace the function of a website. It’s your professional, easy-to-find online presence, with your essential information all in one place.
Basic website
Cover your bases with five pages that include your author bio, book synopsis, contact page, an additional custom page (such as a blog), plus your buy links and social media handles. This gives you a professional online presence, provides book updates and a way for people to contact you, directs readers to online retailers where they can purchase your book, and showcases your social media handles.
Advanced Website
Take it up a level with more layout options and pages, additional content, up to three features, a custom header and logo, and a second round of revisions. The sophisticated aesthetic and features of an advanced website elevate your author brand, leaving readers with a lasting impression.